tag:blogger.com,1999:blog-7708763047164195294.post8803680047828225112..comments2023-10-19T08:44:15.367-04:00Comments on Translinear: Presentation Layer is Branding for the Connected WorldBen Rothfeldhttp://www.blogger.com/profile/14712189058038774975noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7708763047164195294.post-1369638342097949192013-05-06T09:26:54.889-04:002013-05-06T09:26:54.889-04:00Very thoughtful comment, David. I agree that the ...Very thoughtful comment, David. I agree that the analogy breaks down a bit, but what I'm really trying to get through here is that branding is a means to and end, rather than the end in and of itself as many branding agencies believe.<br /><br />I suspect what I'm trying to say is that great marketing is invisible. Hmmm...maybe I'll write about that next...Ben Rothfeldhttps://www.blogger.com/profile/14712189058038774975noreply@blogger.comtag:blogger.com,1999:blog-7708763047164195294.post-14543155592641695182013-05-03T12:17:51.386-04:002013-05-03T12:17:51.386-04:00This is an interesting thought and analogy, but I ...This is an interesting thought and analogy, but I think the analogy may break down slightly upon closer review. The presentation layer of an application does act as the "carnival barker", as you suggest, for the core of the application. The unseen, processing part of the application and its database (typically) are the content or ultimate point of the application. In your branding layer example, branding only leads to more activities that are not the ultimate point - more marketing activities (although I must admit that to a marketing person, it may "seem" like these are the ultimate point). David Flaxmanhttps://www.blogger.com/profile/01598940292599629075noreply@blogger.com