Last week, I discussed what consumer electronics marketers could learn from their counterparts in the automotive industry. Today, let’s see if the wizards of transistors can return the favor.
While I identified three marketing practices from the auto world (sub-branding, service as a brand and racing/competition), I think that CE has only one big lesson to teach. However, as Bugs Bunny might have said, it’s a doozy.
The CE industry, just like the auto industry, thrives on features: HD video and four-wheel drive, auto-focus and turbo-charging, fashion colors and the almighty lighted vanity mirror. However, in CE, integration of those features makes powerful brands.