For most of August, I’ve been writing about topics that seemingly have little to do with marketing--sports for one, automobile cost of ownership for another. I suppose that I use August to clear my head the same way the French use August to clear Paris.
What traffic? It’s August.
However, in a spectacularly circumlocutory way, I’ve hit on a theme that matters dearly to marketers of all stripes: that data and data strategy mean two very different things.