Above the line marketing. Below the line marketing. Why is there a line in the first place? Translinear explores what would happen if direct, interactive, social and brand marketers cooperated more closely.
Wednesday, May 30, 2012
Data: Your Scariest Corporate Asset
Once the near-exclusive domain of direct marketers, data has become the secret weapon du jour in-store, online and just about everywhere else. The New York Times reported in February on how Target developed data models so sensitive that it could tell whether a customer had become pregnant before she told anyone. Brands such as Virgin America and Axe have used Klout to evaluate customers.
So what makes data so scary? Intangibility.
Thursday, May 24, 2012
My Review of Swiss Army Paratrooper Tri-Fold Garment Bag
Originally submitted at Luggage Source
- Dimensions: 21.75"w x 14"h x 9"d
- Compact tri-fold construction allows bag to easily fit in the overhead compartments of airplanes
- Main packing area features a hanger clamp and padded compression straps for securing several suits, shirts or dresses Organizationa...
My secret weapon for business travel
Pros: High Quality, Easy To Carry, Easy To Access Items, Fits overhead bins well, Good Capacity
Best Uses: 1-2 biz travel
Describe Yourself: Career, Practical
Travel Frequency: 20+ Annual Trips
Primary use: Business
Was this a gift?: No
I owned a previous version of this bag that I had used for about 10 years. At the time, there were many other tri-fold garment bags, but now there aren't. Still I happily bought a new Swiss Army tri-fold bag because you can almost always wedge it into an airline overhead bin, even if you're not the first one on the plane.
My only complaint is that the older bag had slightly more outside storage, which I personally prefer to inside storage. Maybe you don't care or maybe I just need to pack more inside.
The bag is GREAT for one suit or 1 jacket/pants combo, but can also carry an extra pair of pants and the shirts you need. i wouldn't use it for a weeklong trip, but I've used it on plenty of 3-night trips.
(legalese)