So apparently, FIAT isn’t the only company to use JLO as a spokesman. Moreoever, yet another advertiser insists on using JLO in her natural habitat, the former estate of Jonas Bronck so lovingly bordered by the Hudson and Harlem Rivers, Long Island Sound and County Westchester, aka the Bronx.
I don’t want to turn this blog into the I-hate-JLO show, as a) I’d like to spark a broader conversation about marketing and b) I honestly don’t have anything against her. But I really want to spark a discussion on what Kohl’s or FIAT could actually achieve with hiring JLO, and her borough, as a spokesperson.
