Thursday, May 9, 2013

Giving the Devil his Due

Sometimes you just gotta take your hat off to a smart gimmick, even if you really, REALLY hate the folks who did it.  Witness:

Fox News does something smart.  There, I said it.

When Lyle Overbay homered over this sign in the fifth inning last Saturday (with three generations of Rothfelds in attendance), I finally noticed this sign and its genius.

For those of you not attuned to baseball's terms of art, "power" refers to what Mr. Overbay did--hitting the ball over the fence.  Thus, when the ball cleared this sign (and in turn made its way into untold highlight shows), it made a nice impression on the viewer-- Fox News = Power.

It doesn't matter that Fox has had this sign up for at least a year, judging from a recent Yankees Classics rebroadcast I saw from last year.  I also recognize that other marketers have done this before.  The Gap placed signs in--you guessed it--the gaps in left center and right center field at both Candlestick Park and AT&T Stadium.  I just give kudos to Fox News for being clever.

Now, if they were only half so clever in their analysis of national politics...

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