The NRA's Greatest Marketing Coup

You've got to hand it to the marketing brain trust at the NRA.  They turned Constitutional law into a marketing channel; they use the single greatest foundation of government into an endorser as if it were Peyton Manning. 

How they used the completely irrelevant Second Amendment to frame the gun debate demands study.  Moreover,  citizens serious about enacting meaningful gun legislation need to understand how to make the discussion more relevant. 

But first,  let's talk about SUVs.