I started this blog to initiate conversations that I thought marketers should have, but do not seem to have. Namely, conversations between traditional brand and direct practitioners. This lack of discussion reflects my experience; as the kids these days say, “YMMV” (your mileage may vary). Both direct and brand practitioners have the same overall goal--to sell stuff--yet differ in approach, success measures and most visibly, execution.
Today, I’d like to argue that direct marketers have a lot to learn from brand marketers. Well, at least three things to start. In a subsequent, I’ll make the counter-argument as well. (UPDATE: here's the post) I’d love to hear your own thoughts/arguments/ridicule, so read and please respond.
Today, I’d like to argue that direct marketers have a lot to learn from brand marketers. Well, at least three things to start. In a subsequent, I’ll make the counter-argument as well. (UPDATE: here's the post) I’d love to hear your own thoughts/arguments/ridicule, so read and please respond.
