Showing posts with label mayor's office. Show all posts
Showing posts with label mayor's office. Show all posts

Monday, June 3, 2013

When Your Logo Isn't a Logo

Minor controversy emerged here in New York City last week as the Mayor's office unveiled a new symbol to indicate accessibility for people with disabilities:


New Icon


Old Icon

The new symbol garnered some negatives from critics, as noted in this article.  Among other things, blind people objected because the icon seems to equate disabilities with mobility disabilities only, thus leaving blind or perhaps deaf people out.

Moreover, others simply didn't see a need to change.  After all, the traditional wheelchair symbol enjoys universal recognition in the industrialized world.

So why change?  I'd argue that more than saying "this facility offers access to people with disabilities," it serves another perhaps higher purpose--branding disability.