The photography world descended on Cologne, Germany last week for the biennial trade fair known as Photokina. Sony showed off at $2,700 compact camera. Leica, the Duesenberg of the camera world, showed off their latest and greatest wunderkamera, the M, yours for just a tick under seven grand. Of course, you cheapskates can make do with the lowly M-E for $5,450. And Hasselblad, purveyors of Neil Armstrong’s moon camera, previewed their latest bijou, the as-yet-unpriced Lunar.
So what did Adorama, the mighty camera emporium, feature in one of its email newsletters this week? A oversized frisbee for $17. And that, friends, is how you use a subject matter expert to enliven your communications.
Don’t get it? Let’s discuss how this approach works.
Showing posts with label sony. Show all posts
Showing posts with label sony. Show all posts
Monday, October 1, 2012
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