Showing posts with label sweepstakes marketing tips and tricks. Show all posts
Showing posts with label sweepstakes marketing tips and tricks. Show all posts

Tuesday, August 9, 2011

What if we give it away? (sweepstakes or shameless REM reference?)


While many marketers constantly search for new marketing ideas, many more persist in using the same old things.  While some of these ideas outlive their usefulness (does anyone else still get unsolicited fax ads?), others persist because, on some level, they still work.  And, if nothing else, Translinear marketing depends on tactics that deliver.

So today, I’d like to discuss an idea that I think still has a few tricks up its sleeve: the sweepstakes.