According to the invaluable Pew Internet & American Life Project, 85% of Americans own cell phones. Know what that means? 85% of your audience can respond to your ads.
More to the point, it means that at any time, and in virtually any place, your target can pick up the phone and call a number on a screen. Or in a print ad. Or on the side of a bus. But it doesn’t stop there. The same survey says that 72%--nearly three quarters--of phone owners text, meaning that they can respond to a text offer. Finally, over a third (35%), own smartphones, which means that they can visit your site or look your brand up in Google.
In short, every marketer employs direct marketing now because every ad can work as a direct response cue. How should brand marketers take advantage of this ability?
Showing posts with label translinear direct brand advertising magician wendy's where's the beef pew internet google. Show all posts
Showing posts with label translinear direct brand advertising magician wendy's where's the beef pew internet google. Show all posts
Wednesday, September 14, 2011
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