Or, perhaps, a tale of two emails.
I found two emails in my gmail account (plannerben AT gmail dawt cawm, in case you don't have it) side by side this morning. One came from LinkedIn, and offered me a very useful article on how small businesses can employ social marketing.
The other came from Klout, a supposed social media powerhouse. And it was blitheringly, irredeemably and completely stupid.
