In my last post, I discussed smart, Translinear opportunities for New York City’s planning bike share program. Of course, I can’t waste this opportunity for good schtick, so in homage to David Letterman, here’s my top 10 list of how 10 New York icons might use the ads:
10. 1-800-LAWYER: “Property of NYC. If stolen (by you), call 1-800-LAWYER.”
9. Hospital for Special Surgery: “You can TOTALLY jump over cabs on this bike.”
8. Ollie’s Chinese Restaurants: “Ours comes with General Tso’s Chicken.”
7. The New York Mets: “Plenty of room in the stadium for you and your bike.”
6. Duane Reade: “Sore yet? We’ve got Tylenol.”
10. 1-800-LAWYER: “Property of NYC. If stolen (by you), call 1-800-LAWYER.”
9. Hospital for Special Surgery: “You can TOTALLY jump over cabs on this bike.”
8. Ollie’s Chinese Restaurants: “Ours comes with General Tso’s Chicken.”
7. The New York Mets: “Plenty of room in the stadium for you and your bike.”
6. Duane Reade: “Sore yet? We’ve got Tylenol.”
5. The MTA: “For $2.50, we’ll take you anywhere in the city. NO SWEAT.”
4. The Knicks: “Bikes are for losers. Take it from the experts.”
3. Metropolitan Museum of Art: “We applaud you for not stepping on Degas.”
2. Dr. Z: “You skin should be clear, even if traffic isn’t.”
1. Katz’s Deli: “Enough with the cycling already. You could use something to eat.”
Let’s see yours in the comments below.
You've saved money. You've burned calories. You've earned it. Zabars.
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